SALT LAKE CITY, UTAH (July 10, 2024) – Ski Utah is thrilled to announce the conclusion of yet another outstanding ski season, marked by a total of 6,746,008 skier visits across Utah’s 15 ski resorts. A skier visit is defined as one person skiing or snowboarding for one day. This firmly secures the 2023–24 season as the second-best in Utah’s history, showcasing the allure of Utah’s unparalleled winter sports destinations and The Greatest Snow on EarthⓇ.
Utah’s exceptional snow conditions, diverse terrain and world-class access continue to attract skiing and snowboarding enthusiasts from around the globe. Nathan Rafferty, President and CEO of Ski Utah said, “we are immensely proud of this season’s success and extend our heartfelt appreciation to everyone who contributed to making it memorable. From our hardworking resort staff to the passionate skiers and snowboarders who choose Utah, thank you for your dedication and support. The future is bright for Utah with a variety of capital investments slated ahead of the 2024–25 season and the potential announcement of the Olympic and Paralympic Winter Games returning to Utah. ”
Looking ahead, Utah resorts are open for summer activities and remain committed to enhancing guest experience through capital improvements and investments in amenities. This includes the installation of at least 14 lifts over the next two years, as well as numerous updates to existing infrastructure.
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Ski Utah is the marketing firm owned and operated by the 15 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been inspiring the world to Ski Utah since its inception in 1978. Ski Utah’s primary functions are concentrated in community engagement programs, marketing, public policy and public relations. Information about Ski Utah and its members can be found at skiutah.com, on Twitter and Instagram @SkiUtah and on Facebook at www.facebook.com/skiutahyeti. Ski Utah is committed to be Climate Neutral.
