Ski Utah Press Release

Public Relations Director alison@skiutah.com

HIGH WEST LAUNCHES NEW AMERICAN PRAIRIE BOURBON

High West Distillery, Park City’s award-winning distillery, is excited to announce a new release of American Prairie Bourbon.

PARK CITY, Utah (Mar. 18, 2015) — High West Distillery, Park City’s award-winning distillery, is excited to announce a new release of American Prairie Bourbon.

 

American Prairie is a blend of 2, 6 and 13-year-old straight bourbons, one more bourbon than the previous compilation.  The result is a well-balanced marriage of honey nougat, candy corns, sweet corn bread biscuits, Juicy Fruit gum and caramel apples with a dose of cinnamon spice and a long, sweet finish.

 

“This is a great sipper and thoughtful person’s whiskey, and can be enjoyed neat, on ice or in cocktails,” High West proprietor David Perkins said.  

 

American Prairie Bourbon is named after an effort to assemble the largest wildlife reserve in the lower 48 states. The American Prairie Reserve is a 5,000-square-mile preserve on the Great Plains of northeastern Montana, which will ultimately measure one-and-a-half times larger than Yellowstone National Park. High West donates 10 percent of the profit from American Prairie Bourbon toward the project.

 

The first compilation of this bourbon highlighted the Greater Sage Grouse, which is now a candidate for Endangered Species Act protection because habitat loss has led to steep declines in its populations across the West. This updated blend features a pronghorn antelope painted by Montana artist Diane Whitehead. Pronghorn populations have decreased 98% since the 1800s due to habitat destruction.  

 

“All of us at High West are passionate about the American West’s culture, heritage and natural beauty, and we’re thrilled to support and help raise awareness for one of the most fantastic projects of our time,” Perkins said. “We sincerely thank all those who support the Reserve by purchasing this whiskey and we’re proud to make a small contribution to this amazing effort which will create a landscape that looks much the way it did when Lewis and Clark first stepped foot on the American frontier.”

 

High West’s American Prairie Bourbon will be available in 42 states. For more information on High West Distillery & Saloon or the American Prairie, contact Christa Graff of Graff Public Relations, LLC, at 435-640-7921 or christa@graffpr.com.

 

About High West Distillery

Utah’s first legal distillery since 1870, High West’s passion is crafting delicious whiskeys and marrying them with outstanding food. High West offers an outstanding collection of highly-rated whiskeys, all available in the High West General Store seven days a week and holidays as well as at finer liquor stores, bars and restaurants in 42 states throughout the U.S. and internationally.

High West has three must-visit locations: the High West Saloon in historic Old Town Park City, the world’s only ski-in gastro distillery; the High West Saloon in Salt Lake International Airport, offering the best drinks of any airport in the world; and finally, in the summer of 2015, High West will officially open its new 30,000 square foot distillery and visitor center on Blue Sky Ranch in Wanship, Utah. Framed by four beautiful Scottish pot stills, this will be High West’s primary manufacturing facility, complete with educational tours of the distilling operation and a visitor center as well as event space featuring High West’s unique and award-winning high country cuisine from Beard Foundation nominee and Executive Chef James Dumas and James Beard nominated Best Bar. Blue Sky Ranch is an historic working cattle ranch and soon to be luxury guest ranch with a wellness center as well as state of the art conference and event centers. Both Blue Sky and High West aim to build a landmark Western destination and resort offering an authentic and premium western experience. For more information on where to buy High West products near you, visit highwest.com.

 

About American Prairie Reserve

Founded in 2001, American Prairie Reserve aims to create and manage a prairie-based wildlife reserve that, when combined with public lands already devoted to wildlife, will protect a unique natural habitat, provide lasting economic benefits and improve public access to and enjoyment of the prairie landscape. The Reserve, located in northeastern Montana, currently spans 305,000 acres of public and private land that is open to modern day explorers for camping and recreation. The landscape is one of the most intact prairies left in North America and is home to hundreds of species, including elk, pronghorn, sage grouse, prairie dogs and a growing bison herd. For more information and to request a visitor map, please visit americanprairie.org.